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16 Oct 25. GM Defense LLC, a subsidiary of General Motors (GM) focused on advanced solutions for defense and government customers, and the Medal of Honor Foundation (MOHF) will celebrated a new strategic partnership at the Association of the United States Army (AUSA) Annual Meeting & Exposition.
A Joint Commitment to Valor and Innovation
This week at the 2025 AUSA Annual Meeting and Exposition, leaders from GM Defense and the Medal of Honor Foundation came together to announce a strategic partnership, joined by Medal of Honor Recipients Earl Plumlee and Florent Groberg. The strategic alliance establishes cooperation to preserve the Medal of Honor’s legacy, promote its core values, and integrate the MOHF mission—to Educate, Connect, Inspire, Preserve, and Support—with GM Defense’s dedication to national service and technological innovation.
“The Medal of Honor Recipients represent the pinnacle of courage, sacrifice, and selfless commitment—values that are deeply embedded in the mission of GM Defense and General Motors,” said Steve duMont, President of GM Defense. “This partnership allows us to align our corporate commitment to national service with the Medal of Honor’s enduring legacy. We are honored to support the Recipients in sharing their powerful stories of citizenship, integrity, and valor, which inspire our employees and the communities we serve.”
The MOU details four key objectives for the collaboration:
- Supporting the Mission: Providing direct support to Medal of Honor focused activities, ensuring the continuation of programs that align with its core mission pillars.
- Celebrating Medal of Honor Recipients: Leveraging GM Defense’s communications platforms, events, and resources to promote initiatives dedicated to celebrating Recipients and highlighting their service.
- Sharing the Recipient Legacy: Creating unique opportunities for Medal of Honor Recipients to associate with GM and GM Defense brands, sharing their lived experiences of valor to foster a renewed sense of purpose and commitment among company teams.
- Highlighting Innovation for Warfighters: Increasing awareness of GM Defense’s advanced technologies by strategically aligning Recipient narratives and engagements with the development and deployment of solutions, demonstrating their direct impact on warfighter safety, mobility, and mission success.
“Medal of Honor Recipients continue their service long after their military careers end, engaging with communities nationwide to share the Medal’s enduring values of courage, sacrifice, and service above self,” said John Shertzer, Executive Director of the Medal of Honor Foundation. “The vital support from GM Defense strengthens that mission, enabling us to extend the Medal’s reach beyond classrooms and into boardrooms, neighborhoods, and communities. Together, we are connecting lessons forged in combat with the innovations shaping today’s armed forces and ensuring that the legacy of service continues to inspire, educate, and unite Americans from every walk of life.”
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SSAFA, the Armed Forces charity, has been providing lifelong support to our Forces and their families since 1885. In 2020, our teams of volunteers and employees helped more than 79,000 people in need, the
currently serving (both regulars and reserves), veterans from the Second World War and those who have served in more recent conflicts, as well as their families. SSAFA understands that behind every uniform is a person. And we are here for that person – any time they need us, in any way they need us, for as long as they need us.
https://www.ssafa.org.uk/about-us
https://www.ssafa.org.uk/support-us
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