14 Apr 05. CV Show and ATS – another success. The 2005 Commercial Vehicle Show and Automotive Trade Show was an outstanding success according to its organisers, the Society of Motor Manufacturers and Traders. Provisional figures suggest visitor numbers were up over 15 per cent on the longer term average for the show, despite a slight drop on last year’s record breaking event. ‘The small dip was in line with our expectations and mainly due to the show running during the school holidays, when a fair number of parents take a break,’ said SMMT chief executive Christopher Macgowan. ‘This means the new deal to put the event on at the NEC in the last week of April next year and in succeeding years should be even better for exhibitors, business visitors and the youngsters we hope will come to the Skills Centre.’ The SMMT says exhibitors have consistently praised the running of the CV Show and ATS and were particularly pleased with the quality of the business visitors. ‘Almost all say that visitor quality is more important than quantity,’ said Macgowan.
20 Apr 05. David Harrison is to launch, in May/June, a new and unique web and email reference service for the Aerospace and Defence Industry – Aerospace and Defence Media Information – WWW.ADMI.CO.UK. Until now there has not been a reliable source of data about the vast number of publications serving our industry. Neither has there been an up to date source of editorial contacts. It is evident that a single, reliable source of information which will be up-dated on a daily basis would be welcomed by both industry and the media alike.
As advertising budgets become smaller and industry continues to contract it is now more important than ever to make the advertising dollars work even harder using the right media selection. We have over 25 years experience in Defence and Aerospace media globally and are well positioned to assist industry with our knowledge of media, internationally, nationally and regionally. The initial response from clients, the media and agencies is very positive and encouraging.
So how will it work?
We will allocate each magazine a page on the web site (free of charge), which will detail the title, circulation, readership profile, page 4 colour rate, ad manager and editorial contact with a 250 word description.
Each title will be scored using qualifying criteria, a ten-point checklist that will include audit information, frequency, readership etc. and then graded depending on the information supplied and our knowledge of the media. We feel this is the fairest way to determine the true value against publisher’s claims. This process is in place to determine the value of the second and third tier publications in the market. We know it is here where the real problems are when making media selections. The first tier publications spend vast sums on audits and readership analysis to maintain their position in the market.
The service will be available on a subscription basis to key industry decision makers and will be user name and password protected. The cost to industry will be dependant on the number of individuals who would be given access to the service within the company.
ADMI will initially cover the major international and regional titles as well as the ever-growing number of related web sites.