Sponsored by Clarion Events
06 Oct 22. The world is changing, EUROSATORY reinvents itself.
and introduces its new brand identity
Stretching back 55 years, the exhibition EUROSATORY ushers in a new phase in its history and reveals its new brand identity: a new logo, new colours, a new signature and a new key visual.
“Our decade is characterised by an acceleration in history, what with the global pandemic, the return of major inter-State conflicts, the re-examination of globalization, and the imperative need to engage in the ecological transition in order to address major environmental challenges. In this world order in a state of upheaval, Governments have a duty to strengthen their capabilities to deal with growing threats (humanitarian and environmental disasters resulting from health, natural or industrial hazards, violence within societies, terrorism, new paradigms of armed conflict, cyber-attacks). The world is changing, EUROSATORY must reinvent itself,” explains General Charles Beaudouin (retd), Exhibition Director of EUROSATORY.
“We wished to reflect these transformations in our brand identity, built around the four strategic pillars that constitute EUROSATORY’s strengths: an international show, and a true showcase for technology, combining business and insight,” adds Maud Carcy Bessette, Communications Director.
With this revised identity, EUROSATORY proposes a forward-looking vision and a new brand narrative around the signature “Protect your future”. The aim is to accomplish the show’s ambition to address current and future challenges:
“Invent the responsible Defence and Security of tomorrow’s world.”
General Charles Beaudouin (retd) continues: “This brand identity is fully in line with the geopolitical swing that we are experiencing. It establishes our position as a global leader and our propensity to present in an exhaustive, tangible and innovative way the solutions, services and expertise to tackle all types of crises, from high-intensity conflicts to the humanitarian and environmental disasters specific to our century.”
He adds: “This approach illustrates the strategic transformation of EUROSATORY, both internally with the buy-in of our teams, and externally to expand our expertise in the Defence and Security fields (in their widest sense); to harness our knowledge of diplomatic and ministerial circles, all in the aim of supporting our clients in their international development.
Today, the EUROSATORY brand more strongly asserts its mission: to enable Governments, supranational organisations, NGOs and businesses to anticipate and reinvent the way they deal with new and increasingly frequent crises that they face owing to both international tensions and global warming.
In this respect, EUROSATORY’s signature, “Protect your future” is the expression of the mission statement of the global event for Defence and Security.
This visual identity reinvents the brand, with a purposefully streamlined logo in the form of a shield: the embodiment of defence and security. This shape bears the mark of a stylised Eiffel Tower in a nod to French excellence.
The creative concept of the 2024 key visual represents a land theatre incorporating the capabilities offered by the sea, air, space and cyber fields.
Its overall symbolism with a woman’s face turned towards the future embodying the notion of foresight, illustrates the show’s promise: “The guarantee of finding and discovering all the global expertise and emerging trends to address the challenges of today and tomorrow.”
The choice of a female face also celebrates the women and men dedicated to providing peace and security in the world.
05 Oct 22. AAD 2022 a “significant” event. Africa Aerospace and Defence (AAD) 2022 was “significant,” the senior communication official in Minister Thandi Modise’s Department of Defence (DoD) maintains.
Head of communication Siphiwe Dlamini ascribes this, among others, to 70% of exhibitors at Air Force Base (AFB) Waterkloof being South African. Writing in Johannesburg daily The Citizen, he calls this “apt testimony to the kind of innovation that has continued to take place despite cuts in funding for the SA National Defence Force (SANDF)”.
Taking stock of the exhibition – the first in four years with 2020 cancelled due to the COVID-19 pandemic – he notes 200 exhibitors from 24 countries were at the base in Centurion, south of Pretoria, offering a range of technologies.
“Defence industries worldwide,” he wrote, “are traditionally set up to service their own country’s sovereign defence needs. In South Africa, this is no longer the case because the defence budget has been slashed, leading to ongoing delays over the key Project Hoefyster, established to replace the SA National Defence Force’s (SANDF’s) ageing fleet of Ratel IFVs (infantry fighting vehicles)”.
“In the absence of this project, many South African companies used the opportunity provided by AAD to step forward with own innovative solutions to the Hoefyster crisis: from 8×8 and 6×6 wheeled IFV variants to the much cheaper Ratel service life extension plan that could improve serviceability of the almost 50-year-old design.
“One local company was saved from bankruptcy between AAD 2018 and 2022 and has since branched out from manufacturing world-class anti-materiel and sniper rifles to developing an entire range of assault rifles.
“Other South African companies developed high-tech UAVs (unmanned aerial vehicles). Another announced the first order for a high-altitude multi-role reconnaissance aircraft, only the second indigenously conceptualised and manufactured [manned military] aircraft in Africa since the development of the Rooivalk attack helicopter.
“There were other innovations as well – a local company creating tented solutions for full-scale hospitals from 500 to 5 000 beds, complete with ICU wards, scrub rooms and operating theatres.
“AAD 2022 was also more behind the scenes: Armscor chief executive advocate Solomzi Mbada had a minimum of six meetings a day with different government and defence industry representatives to discuss requirements, as well as ways to address our national defence force’s needs.
“He discovered it’s not only South Africa caught in the vice-like grip of diminished defence spending, but other countries as well. The only answer is cost-effective collaboration, whether using our defence industry’s capacity to manufacture for overseas companies, or licensing our IP (intellectual property) and transferring our skills to other countries to forge long-lasting relationships.
“The SANDF displayed its prime mission equipment; the majority of which is now old but still combat-ready at a moment’s notice – testament to the immense professionalism of soldiers and commanders to maintain and safeguard what they have.
“Our defence force is forging ahead with plans to meet its commitments, modernise doctrines and showcase abilities, whether in brigade scale exercises at the SA Army’s Combat Training Centre (CTC) in Lohathla or performing airborne assaults in front of its own people at AAD.
“The biggest story was the return of the Gripen fighter aircraft after their public grounding. Joined by fighter trainer BAE Hawks and the SA Air Force (SAAF) Silver Falcons, they were watched by 1 000 young South Africans, pupils transported from all parts of the country to be inspired in Pretoria.
“The pupils attended motivational talks by our own pilots and the US Air Force (USAF) on possible career choices – and the need to focus on maths and science at school. They would have been thrilled by the innovation on display and possible job opportunities in the defence industry – again on the caveat that they excel in their studies.
“The major story is one of resetting the narrative. South Africa has many challenges. All of us know this, but there are also success stories which don’t attract the headlines or attention. AAD 2022 did just that.
“As Minister of Defence and Military Veterans Thandi Modise said: ‘For the sceptics who say nothing is working, a lot of things are beginning to work in the defence force.’
“The SANDF and our defence industry are national jewels. AAD 2022 was an opportunity to appreciate both,” Dlamini concluded.
Published with appreciation and attribution to The Citizen. (Source: https://www.defenceweb.co.za/)
03 Oct 22. Higher Organizing Committee for IDEX and NAVDEX 2023 holds first meeting to prepare for exceptional edition marking 30 years since launch of IDEX and 12 years for NAVDEX. The Higher Organizing Committee for the 16th edition of International Defence Exhibition (IDEX 2023), and the 7th edition of the Naval Defence & Maritime Security Exhibition (NAVDEX 2023), held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, taking place on February 20-24 2023 at Abu Dhabi National Exhibition Centre. The meeting discussed preparations for holding an exceptional edition, which will mark 30 years since the launch of IDEX and 12 years since the launch of NAVDEX, which are the biggest events of their kind in the region and the world.
Organized by ADNEC Group in collaboration with the Ministry of Defence, the events provide an international platform to showcase the latest international defence innovations and technologies, along with the most advanced technology and equipment developed by defence industries across the world. Additionally, the exhibitions offer the opportunity to establish strategic partnerships with the leading companies specialized in the defence and military industries from around the world.
His Excellency Staff Major General Pilot Faris Khalaf Al Mazrouei, Chairman of the Higher Organizing Committee for IDEX and NAVDEX, said: “Thanks to the directives of our wise leadership, the UAE has been able to build an advanced system for the national defence industries. This year’s edition represents an exceptional opportunity to further Abu Dhabi’s position as a leading global hub, and demonstrates the Emirate’s capability to host one of the world’s most strategic and vital defence exhibitions. Since its inception 30 years ago, the event has succeeded in contributing to the development of national competencies and industries by providing a platform to promote global expertise and the experiences.”
His Excellency Major General Dr. Mubarak Saeed Ghafan Al Jabri, Deputy Chairman of the Committee, said: “The Ministry of Defence has confirmed that supporting the defence industry is a top priority as a vital industry for strengthening and supporting the UAE national economy. Hosting important exhibitions such as IDEX and NAVDEX have contributed to driving Abu Dhabi’s position as a global destination for the defence and military industries. Over the past 30 years, IDEX and NAVDEX have witnessed remarkable development in the volume of deals and the number of exhibiting companies seeking to showcase the best innovations and learn about the latest trends and developments in these vital sectors.”
Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “The next edition of IDEX and NAVDEX will be exceptional on all levels, as it is a success story that has progressed significantly in the past three decades. Hosting this important event aligns with ADNEC’s strategy to cement Abu Dhabi’s standing and reputation as a capital for business tourism, defining the road we will follow during the next fifty years in accordance with the aspirations of our wise leadership for supporting and developing these vital and promising sectors.”
“The next edition will witness record participation from pioneering international organisations, specializing in these vital sectors. This affirms our commitment to enhancing partnerships and cooperation with all stakeholders, and employing all resources to organize an exceptional edition that will be the biggest in history and fit for the reputation and standing of the UAE on regional and international levels.” He added.
The IDEX and NAVDEX exhibitions constitute a mainstay in the efforts of the ADNEC Group to support diversity and achieve a positive impact on the national economy, whether by providing opportunities that contribute to the development of sectors and the work of various national companies or by organizing and hosting major events that attract visitors from different countries from around the world. Over the past 30 years, IDEX and NAVDEX have played an important role in the development of the local defence industries sector, in addition to their important role in consolidating the position of the capital Abu Dhabi, as a destination for major events and a destination for companies to enhance their presence and presence in the region’s markets.
This year’s edition coincides with the 30th anniversary of the launch of IDEX, the largest event of its kind in the region, and the 12th anniversary for NAVDEX, which attracts the largest companies in the defence industry in the world, while this edition is expected to witness a high-level global turnout by leaders, decision-makers, ministers, senior officials, experts, and specialists from all over the world.
IDEX and NAVDEX provide a world-leading platform that showcases the latest innovations and technologies in the international defence sector, as well as the latest technologies and equipment developed by these sectors from around the world. The previous edition of the two exhibitions in 2021 was a resounding success, as it received more than 62,000 visitors and more than 900 local, regional, and international companies from 59 countries, in addition to hosting 35 national pavilions.
DSEI 2021 – POWERING PROGRESS, DEFINING YOUR FUTURE
DSEI connects governments, national armed forces, industry thought leaders and the entire defence & security supply chain on a global scale. With a range of valuable opportunities for networking, a platform for business, access to relevant content & live-action demonstrations, the DSEI community can strengthen relationships, share knowledge and engage in the latest capabilities across the exhibition’s Aerospace, Land, Naval, Security & Joint Zones.