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EXHIBITIONS AND CONFERENCES

May 29, 2009 by

EXHIBITIONS AND CONFERENCES

28 May 09. Injured major reaches £1m target. An Army officer who was told he would never walk again after being wounded has announced he has reached his £1m charity fundraising target. Major Phil Packer, 36, was seriously injured in a rocket attack in Iraq in February last year. But despite losing the use of his legs, he has completed a series of challenges, including walking the London Marathon. He raised the money for the Forces’ charity Help for Heroes. Maj Packer, who lives in Westminster, London, now has one final fundraising mountain to climb before he concentrates his efforts on promoting opportunities for disabled people. (Source: BBC)

20 May 09. This year the ILA Berlin Air Show celebrates a special occasion, its one hundredth anniversary. The world’s oldest air show first took place in 1909, when it ran for some 100 days. The forerunner of all air shows marks the occasion on 27 May with a ceremony at the Palais am Funkturm in Berlin. The ILA Berlin Air Show has also undergone a makeover, with a new logo and key visual. The international character and the brand name have been strengthened by the use of a new word mark and figurative mark using the colour Pantone process cyan and, together with a new tone scale system and iconography, the ILA now stands out more from its competitors. From May 2009 the words “100 Years” will be added to the logo in all campaigns promoting the ILA. The ceremony in Berlin to mark the 100th anniversary of the founding of the ILA will also feature the presentation of a special silver commemorative coin and postage stamp to emphasise the significance of the air show. The ceremonies marking the 100th anniversary will also coincide with the official launch of a worldwide marketing, advertising and information campaign for the ILA 2010. Numerous presentations will take place on all continents during the coming months to promote the next International Aerospace Exhibition at the site of the future Berlin Brandenburg International Airport at Berlin-Schönefeld.

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